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Branded IQOS, which is widely believed to be an acronym for I Quit Original Smoking, the device is the first in whats expected to be a new class known as heated tobacco or heat not burn products.* Theyre not vaping or smoking, but another way of inhaling the addictive stimulant nicotine
However, a 2024 World Health Organization report raised concerns about the prevalence of dual use, simultaneous smoking and vaping, in emerging markets, which weakens cessation efforts and complicates public health messaging
[DOI] [PubMed] [Google Scholar] 90.Churg A., Stevens B