Given the potential that e-cigarettes could have, there may be lessons for the regulators in the US and Juul to keep in mind moving forward
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Mango Island can help strengthen seasonal product competitiveness by bringing a recognisable tropical fruit flavour to retail shelves
Due to the pricing strategy applied by the tobacco industry, taking the comprehensive under-shifting eventually employed by RELX as an example, the net effect in sales of devices and cartridges was 27% and 20% smaller, respectively, than the full pass-through scenario projections, which suggests that the public health impact of imposing excise taxes on e-cigarettes have been substantially mitigated due to tobacco industrys under-shifting strategy
Research investigating negatively framed mental health warnings on e-cigarettes found messages about stress, depression and anxiety produced similar ratings of intention to quit, and higher perceived effectiveness compared to current food and drug administration labels on addictiveness [23]
