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One of the reasons for such a steep growth of the heating tobacco market in Korea is attributed to the enhanced campaign against second-hand smoking, tendency to be conscious of how one is perceived and lack of smoking space -- since the reinforced regulations that restrict smoking in public buildings and surrounding areas

In October, Wasilewski complained in a letter to Senator Moss in connection with the discriminatory legislation proposed by the tobacco industry that there are indications that large sums of money would be diverted by the cigarette companies from broadcast advertising to promote their products by other means, and that it appeared that vast expenditures would be made for promotional programs employing such devices as coupons, premiums, contests, point-of-sale promotion, and samples as well as advertising in print

Its unclear why it hasnt budged, but some market watchers have cited tobacco company discount coupons on cigarettes and lack of funding for programs to discourage smoking or to help smokers quit

"7-Eleven: Workers caught in cashback scam"

In 1981, actor James Garner claimed responsibility for the wording of the slogan during an interview with Playboy magazine

Furthermore, until the landmark settlements of the 1990s the tobacco companies never lost a lawsuit