While traditional advertising isnt a legal option for us due to Health Canada regulations, our competitive price point and high quality give stores a strong incentive to promote our product to their customers. As the big tobacco companies move toward smoke-free alternatives, Edelstein says, Weve got new brands coming out this year, appealing to both traditional and new smokers, so that we capture our fair share of the six million cartons of cigarettes sold in Canada every month. Bouchard, whose grandfather worked in the tobacco industry, adds, Were proud to be a tobacco manufacturer and to sell it responsibly through the proper channels." Going smoke-free While c-stores serve as a trusted channel for the legal and age-regulated purchase of cigarettes, they also have a role, if not responsibility, to offer products that support consumers in their efforts to quit or reduce smoking combustible cigarettes
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A $4 per carton increase was included as part of the measures announced by the government in November to discourage youth vaping and tobacco use
Agnew, M
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