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Manufacturers can choose the size that best fits their specific cigarette type

The original candies were modelled after cigarettes, thin white sticks with a red tip to resemble a lit end, however, they are now made as plain white sticks.

We've been guided by research and old-fashioned horse sense. Leo Burnett, the philosophy of the new Marlboro advertising (1955)

"This is not an anti-smoking campaign, but rather a campaign to educate smokers to take responsibility for their butts

Some of the challenge arises, we think, because of a mistaken but understandable lumping of all tobacco/nicotine products into the same bin of being highly lethal when used as intended and more dangerous than an array of other unsafe products and activities

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