Mini packs are handy for casual smokers or travel-sized convenience but come at a higher per-stick price
Visual Identity Evolution This visual evolution maintains brand continuity red as heritage, blue as trust
Gas Stations Gas stations are another convenient option for buying cigarettes
What I see is them using Gen Z using historical nostalgia in a very productive way, where they're saying, Okay, well, how do we solve this problem? Maybe we need to connect with old ways of doing things, in-person, analog, tactile
Not even his biggest detractors would deny that Thompson left a big footprint on American letters
This directive also required the removal of branding and established a standard shape and dark green colour for packaging, including pictorial health warnings, which prevented the use of packaging for promotion and reduced its appeal