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Vintage Lucky Strike Cigarettes advertising doesn't get better than this

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The creative components of the campaign (e.g., wording, images, and language) were co-designed via a rigorous formative research process including surveys, focus groups, and interviews with project partners, i.e., community members n = 3,560, industry n = 29, a state government reference group (from arts, mental health, and health departments) who met with GAGMH on a quarterly basis n = 7, philanthropy who met with GAGMH on a quarterly basis n = 2, and a community/consumer reference group with backgrounds in the arts, public health, and/or lived experience of mental health challenges/recovery, n = 6

Of the 13 included studies, the majority were US-based, with the only exceptions being Stoklosa et al