However, countries that implemented key WHO Framework Convention on Tobacco Control (FCTC) measures at the highest level (i.e., taxation, smoke-free policies, warning labels, advertising, promotion and sponsorship bans, and cessation programmes) were able to decrease their smoking rates faster 2
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Their positioning worked: Diet Coke quickly became the top diet soft drink, and was named the brand of the decade at the end of the 80s
It may have small tears, slight paper loss (border and cross folds), pinholes and minor stains