This evidence is further bolstered by cigarette companies own internal market research, which has demonstrated the importance of packaging as a form of marketing, including evidence showing the important role of pack color and design in influencing consumer perceptions and behaviors
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However, youll still absorb some nicotine, and theres no safe exposure level, even brief contact damages your cardiovascular system and triggers respiratory effects within 60 minutes
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Some people think nicotine itself causes cancer, but theres actually very little research to back that up, Hatsukami says
The idea that cigarettes are natural may also help smokers downplay the risks of smoking, as natural risks inspire less concern that unnatural ones, researchers at the University of California San Francisco wrote in 2007
