To achieve this, we plan to further strengthen the equity of our brands by focusing on our core brands, grow or maintain share in existing key markets, broaden the geographical base and develop emerging product categories. Against this backdrop, Mevius is moving forward with a new name across the world, a unified global design and an expanded product portfolio in order to command a greater international presence by enhancing brand equity, aiming to become the number one global premium brand. Mevius, the new brand name, retains the M and S from Mild Seven, which aims to signify a sense of evolution in the brand
Mixed At Virtue & Vice Studios
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Sometimes I even have to invite customers behind the counter so they can select the product they want, as my eyes are giving out reading the tiny brand names, the 69-year-old complained
Quitting smoking also reduces the risk of oral cancer, (Source: Better Health Channel Victoria)
This is not to suggest that grants funding cancer research are a bad thing