The ad for Newport Non-Menthol mimicked traditional Newport advertising, setting an expectation of a menthol or Newport-like experience. Similarly, for Newport EXP, the Newport branding, blue color scheme and fresh intensity in the ad copy prompted assumptions that the product would be a menthol-type product
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A new Winston website was also launched to support the new design and to gain further brand loyalty, said the brand
Accompanied by an original display box measuring 11 x 4 x 2 inches
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The filter litigation is hardly Lorillards biggest challenge