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Tap away any ash, re-toast the foot, and light it as normal

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If the buyer cares about presentation, product photos, shelf display, or gift-style appearance, hard pack often has an advantage

I found myself asking those same questions just a few years ago

Our latest Briefing Paper explains the importance of tobacco harm reduction as well as providing a range of country case studies demonstrating the power of safer nicotine products to bring down rates of smoking

Surgeon Generals advisory on social connection highlighted something most people dont expect: lacking social connection can increase the risk of premature death as much as smoking up to 15 cigarettes a day