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Research shows plain and standardized tobacco packaging reduces the appeal of tobacco products, particularly among youth. The packaging requirements are part of the Liberal governments tobacco strategy, which aims to cut smoking rates down to 5 per cent of the population by 2035

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This ensured that the branding would remain intact and visible at all times, an insight that highlighted his deep understanding of marketing and consumer psychology

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Such estimates have usually been generated from representative consumer demand models in which variables such as price, tourism, income, race and religious affiliations, among other demographic variables, are used to characterize demand

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