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Holden and Lee 22 describe the extensive demand creation efforts of TTCs in the form of mass advertising and reinforcement of brand image and consumer loyalty as crucial sources of high concentration in the industry

Smokers associate pleasure with smoking, and pain with not smoking

Brody AL, Mandelkern MA, Olmstead RE, Scheibal D, Hahn E, Shiraga S et al (2006)

Cigarette memorabilia is getting more and more collectible

Another RNZ investigation last month reported that language used in notes sent from Costellos office to health professionals were strikingly similar to tobacco industry talking points, prompting accusations that big tobacco had influenced the government

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