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Only two brands in the ranking are from outside the U.S., the U.K.s Rothmans (brand value down 8 percent to $2.9 billion) and Indonesias Sampoerna (brand value down 12 percent to $2.7 billion).

Virginia (Flue-Cured / Bright Leaf) Virginia is the most widely used tobacco leaf in the world, accounting for approximately 75% of international cigarette blends

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The Impact of the Ban on Smokers It is always frustrating to have something you have done for years suddenly be disallowed, so the menthol cigarette ban is likely to have angered menthol cigarette smokers

From 2013 to 2014, the industry doubled its annual investment in coupons, which together with discounts make up more than 86 percent of its entire marketing expenditure in one year

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