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* Important information: IQOS ILUMA is not risk-free, and provides nicotine which is addictive
Proper studies will need to address the huge complexity and granularity of risk factors required for modelling all of this - age, sex, socio-economic situation, access to health care, dual users (those who both vape and smoke) vs ex-smokers vs never-smoked, duration since using or quitting tobacco, and so on
This is in direct contrast to cigarette smoke, which is meant to be inhaled into your lungs for full nicotine satisfaction
This tobacco-less chew is designed to offer a delicious and comforting experience to nicotine users wherever they go, in an untraditional way