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Reinventing brands from addiction to aspiration If the technology of PMIs reinvention lies in IQOS and inhalable science, the psychology lies in its brands

Some cigarettes imitating a prison with bars

So if you're up it brings you down

COLUMBIA South Carolina public school districts representing one-quarter of all students statewide are now suing vaping giant Juul and other e-cigarette companies on accusations of marketing to teens and health risks

E-cigarettes are popular with adults and teens alike as a substitute for real cigarettes, even though they still contain nicotine with much of the same addiction and health consequences of regular cigarettes

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