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Thats why so many people will tell you, bluntly, that cigars are good and cigarettes are utterly bad. Theyre reacting to design, to culture, to the way each product asks to be used

The red-and-gold packaging, Chinese characters, and traditional brand image may matter more than global availability

Its fate as the colour of cigarette packets originates in research commissioned by the Australian government from marketing agency GfK Bluemoon (now GfK Australia)

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The tactic is old news, however, for citizens in other countries from Canada to Singapore who've seen an explosion in pull-no-punches packaging regulations over the past ten years