Combined Mainstream and Sidestream Smoke (CMSS) exposure causes death of 41,000 American adult non-smokers every year (King et al
We conducted a comparison among the advertising expenditures for all Philip Morris cigarette brands and the IQOS brand (a heated-tobacco stick that entered the local market in December 2016), in light of regulatory changes that restricted the advertising of tobacco products, said Khayat
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To reduce the risk of youth exposure, the FDA imposed stringent marketing restrictions for digital, TV, and radio advertisements, including measures to ensure ads are carefully targeted to adults ages 21 and older and requirements for the demographics reached by the ads to be tracked and measured by the manufacturer
Baker Reference Baker, Kavanagh and Kay-Lambkin2014
