A Management Guide to Corporate Identity Brand Guidelines and the print quality remains

and the print quality remains exceptional

beautifully illustrated with full colour images

visual culture (historical and of the present) both nationally in Japan and internationally

Highlights of Issue 7 from the autumn of 1974 includes the striking cover by Toshihiro Katayama

Year: 1974

A Management Guide to Corporate Identity Brand Guidelines and the print quality remainsA book that intends to give management a better understanding of corporate identity, covering management decisions and controls, opinion research, costs and the designer's role. It also features some illustrated case studies, these include Blue Circle Group, ICI and Philips, amongst others. Title: A Management Guide to Corporate IdentityEditor: John E. BlakePublisher: Council of Industrial DesignYear: 1971Format: PaperbackPages: 100Lanugage: English