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published in 1973
Warner and Bell amongst many others
and in particular
Pepsi-cola brand guidelines
About the new company name
LogoArchive Extra Issue 5: Logo Redux Wolfgang Schmittel published in 1973LogoArchive Extra Issue: Logo Redux is dedicated to the fascinating theme of Renaissance printers' marks. These marks, many drawn from the 15th century, will appear somewhat modernist in nature. As such, this Extra Issue functions as a precursor to the modernist corporate trademarks of the mid century, and a 'prequel" to previous LogoArchive issues. Conceptualised by designer, educator and researcher Darren Leader, working in collaboration with
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