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Print code: 278/1233M/1
Quest for Quality
It played on in the Duchess' name after the Duke's death in 1975
Original advertising poster
long before the area was refurbished
Quest for Quality (IBM) MidMod Print code: 278/1233M/1An original IBM poster, Quest for Quality, screen printed by G&B Arts, 1985. The poster, which features an illustration of a dimensional paradox by Josef Albers, was designed for an IBM exhibition of impactful posters that emphasized the companys commitment to quality and excellence. This example also has a quote from the American writer Peter Drucker, Efficiency is concerned with doing things right. Effectiveness is doing the right thing. Designed by
