It is a reasonable step up for normal-to-resilient skin, but the incremental benefit over 1% is not dramatic and depends heavily on the quality of the surrounding formula
That growth has already been enjoyed by shareholders of the companies dominating that space, including Novo Nordisk NYSE: NVO, maker of Ozempic and Wegovy, and Eli Lilly NYSE: LLY, maker of Zepound and Mounjaro
A lot of patients are candidates for some degree of lip enhancement
Lamperti M, Romero CS, Guarracino F, Cammarota G, Vetrugno L, Tufegdzic B et al (2025) Preoperative assessment of adults undergoing elective noncardiac surgery: Updated guidelines from the European Society of Anaesthesiology and Intensive Care
Lets compare Nestls strategy, the most ambitious, to that taken by Danone and Conagra, which are more similar to each other
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