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Implications for pharma marketers: Inexpensive generic versions of Ozempic and Wegovy outside the US don't just erode brands' global revenue, but also reset expectations about costs for this class of drugs
Recent research by the Coalition and the Natural Marketing Institute revealed five consumer segments: The Well Beings (most health proactive) 28% of consumers The Fence Sitters (wannabe healthy) 26% The Food Actives (mainstream healthy) 12 % The Magic Bullets (lack commitment to a healthy lifestyle 22% The Eat, Drink and Be Merrys (least health active) 12% The PBC concluded that the Well Beings and Fence Sittersespecially those with childrendo respond to smaller portions
J Clin Endocrinol Metab (2020) 105(8):e2695709
Faster recovery: Reduced post-exercise soreness and quicker return to baseline after high-intensity training
Gegen Qinlian decoction ameliorates insulin resistance in type 2 diabetes: A systematic review and meta-analysis of RCTs with mechanistic insights into SIRT1/AMPK pathway activation
How do I administer injectable glutathione at home safely
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